I have a storyteller I’d like you to listen to. Robert McGowan is speaking to a group of people from his company but his message about labels is of value to all of us. I would encourage you to pay particular attention to how he uses stories from his life to make the key points in his talk.
Stories matter and they are a valuable tool for the storyteller.
The talk is about 20 minutes in length and well worth your time both for what he has to share and how he shares it. And one more thing … I’d like to know if you can watch this and not cry.
NOTE: Robert McGowan is my son-in-law.