Okay, since you asked …
NAB is the National Association of Broadcasters. They held their annual convention in Vegas last week and I was there along with over 90,000 other people.
It’s one of my favorite conventions because it gives a glimpse of what is coming in the industry, lets you see and experience new hardware and software approaches for creating and delivering stories, and gives you an opportunity to learn from the pros.
My rule of thumb for evaluating if a convention or seminar is worthwhile is quite simple. If I get ONE thing out of it that I can use, I consider it a good investment.
This year Adobe got me. I was impressed with their presenters, their software, and their new service — “The Creative Cloud.”
If I was an independent producer, I would have signed up immediately, but since I am just a lowly writer it took me a couple of days before I signed up for the service (at the special convention rate!) and now have access to ALL of Adobe’s products for the next year. I will have to pass on some of my daily trips to Barnes & Noble to justify the expense, but I think it will give me some skills I can use in creating and promoting my stories.
It’s a good thing I have a Lynda.com subscription because I have a lot of learning to do — Photoshop, Illustrator, Premier Pro, After Effects, Dreamweaver … to name just a few of the products that are now available to me.